It was a full six months and a missed holiday shopping season before Amazon Echo and Apple HomePod became available in early February 2018. Google Home was the first smart speaker to arrive in Australia in the summer of 2017.
Voice Assistants on Smartphones (4 charts)ĭownload Now Google Home Establishes Dominant Australia Smart Speaker Market Share.The report is broken out into five core sections supplemented by an introduction, conclusion, and additional resources. The adoption data is included along with 38 charts and over 30 pages of analysis in the 2019 Australia Smart Speaker Consumer Adoption Report. When considering this context, it isn’t surprising that Australians would be interested in smart speakers as a device and digital assistants as a whole. Adoption of smartphones in Australia is higher than in most other countries and use of digital payments is around 70% with one of the highest uses of contactless payments in the world according to a study done by Visa. Matt Ware, head of operations at FIRST commented:Īlthough the headline number seems high, when you think about it there is a lot of interest in Australia in new technologies. Device ownership totals were adjusted for adults with online access. The results were gathered from a national survey of over 650 Australian adults in January 2019 and are included in the 2019 Australia Smart Speaker Consumer Adoption Report produced through a collaboration of Voicebot and FIRST, a leading Australian digital agency. At that time, Australia was already exhibiting a faster adoption rate than U.S. That is up from around 5% in early 2017 reported by Edison Research. At the close of 2018, 5.7 million Australians owned smart speakers, accounting for 29.3% of the adult population. adoptionĪustralians are adopting smart speakers at a far faster rate than their U.S. New 33 page report includes 38 charts and analysis of Australian smart speaker usage and comparison with U.S.Google Home has established 68% relative smart speaker market share well ahead of Amazon Echo with 14%.Australian smart speaker adoption reached 29% of the adult population compared to about 26% in the U.S.
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